How to Optimize Your Site for Google Adwords
PPC Marketing: It’s important to make sure that your site or landing page is ‘Google friendly’ before you activate your campaign. Google is becoming more obsessed with the quality of landing pages...
View ArticleLoads of New Stuff
Wanted to let you know that I’ve added loads of new, fresh, original content regarding Google Adwords Management and PPC Search Engine Management on my website. Check it out on:...
View ArticlePPC Management: Different AdWords Bidding Options
PPC Management: Your AdWords bid represents how much you are willing to pay per click or pay per thousand impressions. You can set your bids at keyword or ad group level and if you do not specify a...
View ArticleHow To Lower Your Adwords Bid Prices
As I mentioned before Quality Score was introduced to reward relevance and penalize advertisers with higher minimum bid prices if their keywords, ads and landing pages weren’t relevant, ie. Google...
View ArticleGet Your Google Adwords Cheat Sheet
Want to get started with Google Advertising but not sure where to start. With so much information floating around on the internet it’s hard to determine who’s genuine and who’s not. Get your own...
View ArticlePPC Campaign Management Definitions
These PPC campaign management definitions are in particular relevant to Google Adwords IMPRESSION SHARE: The number of times your ad was displayed on the search results pages. It will in most cases...
View ArticleSimple Adwords Tutorial
If you feel that you need a good Adwords tutorial to help you make sense of Google Adwords then you can sign up for our “7 Days to Adwords Success” on the right of this page. You probably know that...
View ArticleAdwords Editor
Adwords Editor is a neat tool to help you manage your Adwords campaigns. It allows you to make offline changes to your campaigns. You can download an existing campaign or upload a brand new campaign...
View ArticleAdwords Traffic Estimator
The Google Adwords Traffic Estimator is an easy-to-use tool for estimating how many times your ads will be clicked on and the estimated Average CPC (cost per click) Read more about it here
View ArticleDos and Don’ts of Google Adwords Campaign Management
The objective of Google Adwords campaign management should be to maximize the number of impressions and click through rates (CTR’s) and reduce click costs and increase profits. This means that it is...
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