Quantcast
Channel: Google Adwords | Pay Per Click | PPC Management » ppc search engine marketing
Viewing all articles
Browse latest Browse all 10

Dos and Don’ts of Google Adwords Campaign Management

0
0

The objective of Google Adwords campaign management should be to maximize the number of impressions and click through rates (CTR’s) and reduce click costs and increase profits.

 

This means that it is not just about getting as many as possible clicks or the maximum possible impressions since your cost per click (CPC) plays a vital role in how profitable your campaigns will be.

 

It’s also important that you track the conversion cost for each keyword. Often keywords with high CTR’s will have low conversion rates and others with low CTR’s will have high CTR’s.

 

Read the rest of the article here


Viewing all articles
Browse latest Browse all 10

Latest Images

Trending Articles





Latest Images